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Apart from the word of mouth, search engines are the only way to get traffic to a website. A great website design is of no use if it fails to bring the prospective customer to the website. Various search engines rank the web pages according to the relevance of their content. In fact, SEO is the only way to stay ahead of your online competitors. So it is of utmost importance for a website to get its content optimized.
Social Media has recently emerged as the most effective form of digital marketing that is designed to boost the brand awareness, sales and visibility over the World Wide Web. It surely is themost cost-effective way of reaching out to potential clients and customers. Social Media Marketing includes cleverly placing the brand or product to millions of web users that can’t spend a day without participating in social networking.
PPC or Pay Per Click is an online marketing strategy in which the website owner has to pay to the service provider. Pay Per Click is an internet advertising technique and used to drive traffic to websites, where advertisers pay the publisher when the ad is clicked. PPC advertisements known as banner ads are shown on web sites with the related content that have agreed to show ads.